about
Good content writing is the backbone of all corporate communications and brand reputation programs. High-quality written content provides a pathway for organizations to strengthen brand awareness and credibility while building relationships with customers, investors, and other audiences. It plays a vital role in helping earn two powerful forms of reputational currency: attention and trust.
Throughout my nearly two-decade career, I’ve helped institutions across multiple industries and international markets secure stakeholder attention, capture mindshare, and galvanize audiences through the power of the written word. An alumna of top global PR agencies, I cultivated my storytelling skills while providing communications counsel for some of the world’s biggest brands. I have deep experience working with a range of stakeholders — media, analysts, donors, investors, company leaders, and consumers/end users — and integrating their perspectives to deliver content that invites conversation and inspires connection.
I’m best known for my work in the technology and healthcare sectors, though I have a special interest in the intersection of science and public policy. Regardless of the type of institution or industry, I specialize in long-form content that takes a brand journalism approach. My writing is evidence-based and uses expert sources to illuminate the human faces, voices, and impact behind the stories.
Clients
Testimonials
“Collin has been on my A-List of writers for the past few years now, first when we collaborated during her time at Edelman and then as a freelancer. To make that list you need to produce writing of a consistent quality but also be able to adapt your skills to different topics and different audiences. You need to be roughly as smart (or smarter) than the clients you are working for. You need to be a proactive, resourceful, and collaborative problem solver. You need to establish good rapport with clients and communicate effectively with your team. Collin checks all these boxes and more. She has a very strong understanding of how business and technology decision-makers think, is regularly able to turn messy source material into clear content, has great instincts for when a piece needs a little more (or less) to make it great, and is still able to be conscientious and work efficiently with time and budget constraints across a 9-hour time difference. A real pro and highly recommended.”
— Josh Parks, Director of Copy and Content, Wunderman Thompson
“Collin was amazing in transforming very complex research into a captivating story for the average reader, without losing sophistication and depth. And it was a pleasure to work with somebody so pragmatic, fast and supportive.”
— Cornelia Kunze, Founder & Co-Owner, i-sekai
“I’ve had the pleasure of working with Collin for the past few years. She is particularly adept at taking on technical subject matter, adding context, and making it understandable for general audiences. She’s a quick study, reliable, and delivers top-notch material quickly. I particularly appreciate the thought she puts into her writing – she looks at the big picture and often comes up with salient points that make the piece stronger. On top of that – she’s extremely pleasant to work with!”
— Gwen Carlson, Senior Director, GDD Communications, ICANN
“Put simply, Collin is a content queen. She reigns at her craft of writing. I had the pleasure of seeing Collin in action over the past five years. She delivers exceptional quality work – from long-form bylines to pithy pitches to anything in between. Another jewel in her crown is her speed, as she is far and away one of the most efficient (read: fastest) writers I have ever worked with! Collin never ceases to exceed expectations – name the topic, the timeline and the format and you will understand where she gets her content queen status.”
— Alison Dwiggins, Senior Vice President, Edelman
“Collin Roberts took a technical topic and made it totally understandable to a non-technical audience. Collin has been a joy to work with, has been enthusiastic about our project and has worked to make sure that we, together, stayed on task and on target.”
— Don Hollander, Former Secretary General, UASG
“Collin is a terrific writer. She worked with us on various projects from blog posts and op-eds to press releases and marketing materials. Her writing is very versatile and she never misses a deadline. Collin is also very patient and wonderful to work with. I would recommend her for any project.”
— Jane Smith, Senior Communications Manager, Markle Foundation
services
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Effective messaging is the key to effective communications and marketing. A strong corporate narrative aligns your organization around your key messages and ensures consistency when drafting new materials. Whether you’re looking to update an existing narrative or develop a new one, I will work with your team to create a message house that communicates your brand message with clarity.
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Creating long-form content such as annual reports can be challenging due to the complexity involved. I’ll work with your team to gather the necessary inputs, usually research and data from within the organization overlaid with expert opinion. Then I’ll create a streamlined structure and consistent narrative voice so that your story can shine.
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Thought leadership is one of the most effective ways to establish authority on a particular topic. I’ll work with your subject matter experts to draw on their experience and/or credentials in developing authentic content that creates value and contributes to your industry’s body of knowledge.
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Case studies are a highly effective way to demonstrate that the claims your organization makes are true. Using a narrative-based structure, I’ll highlight your organization’s real-world impact via compelling customer stories - a powerful tool in establishing immediate credibility and trust.
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Today’s executives often have too many competing priorities to spend time researching, writing, and revising each time they are invited to give a talk. I’ll work with you to capture not only your ideas, but also your word choice, speech cadence, and rhythm, so that the resulting speech feels authentic and natural.
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A classic communications tool, press releases can help you get your story on the record. I’ll work with you to capture the relevant details, while adding an authoritative voice and context that will make people care and want to learn more.
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Search engine optimization (SEO) is a critical element of your online communications. Together we’ll ensure that your digital channels are optimized for SEO and populated with compelling content so that your audiences can find you - and when they do, they keep coming back.
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bona fides
Edelman (2014-2019)
New York, NY and Seattle, WA
Technology Practice
WE Communications (2013-2014)
New York, NY and Seattle, WA
Microsoft Consumer Apps and Services
Middleberg Communications (2011-2013)
New York, NY
Technology and Professional Services
Denihan (2007-2011)
New York, NY
HR and Internal Communications
Condé Nast (2007)
New York, NY
W magazine, Architectural Digest, Bridal Media
Education
University of edinburgh
M.Sc. in Science communication and public engagement
Expected in 2027
University of Alabama
B.A. in Journalism
Psychology minor, University Honors Program, Alpha Lambda Delta, Phi Eta Sigma, National Society of Collegiate Scholars
Contact
For information about availability/pricing, please get in touch:
Email collin_roberts(at)outlook(dot)com or send me a message on LinkedIn.
